Into the stratosphere
Unique ways of unlocking critical insight
We exist to help brands make more meaningful impact, by finding and freeing their good.
The Sharp EdgeTM approach
SHARP’s radical strategic approach unlocks critical insight – and differentiating ideas – from data, consumers, clients and often employees.
Co-Creation is at the heart
Creating early idea seeds and amazing strategies to get brands noticed. And trigger meaningful conversations with your customers.
1. Discovery
Data
Research
Stakeholder interview
The Springboard
2. Strategy
Audience Co-Creation
Proposition development
The Direction
3. Concept
Creative translation:
Distinctive
Ownable
Compelling
The Campaign
4. Action
Brand or campaign roll-out
The Results
Our Strategic goal
We challenge our thinking against the SHARP DOC principle to deliver brilliant work.
Distinctive
A strong competitive differentiation
Ownable
Unique. Borne out of your brand truth
Compelling
Persuasive. To inspire a measurable reaction
The end result
