Into the stratosphere

Unique ways of unlocking critical insight

We exist to help brands make more meaningful impact, by finding and freeing their good.

The Sharp EdgeTM approach

SHARP’s radical strategic approach unlocks critical insight – and differentiating ideas – from data, consumers, clients and often employees.

 

Co-Creation is at the heart

Creating early idea seeds and amazing strategies to get brands noticed. And trigger meaningful conversations with your customers.

 

1. Discovery

Data

Research

Stakeholder interview


The Springboard

2. Strategy

Audience Co-Creation

Proposition development


The Direction

3. Concept

Creative translation:

Distinctive

Ownable

Compelling


The Campaign

4. Action

Brand or campaign roll-out


The Results

Our Strategic goal

We challenge our thinking against the SHARP DOC principle to deliver brilliant work.

 

Distinctive

A strong competitive differentiation

Ownable

Unique. Borne out of your brand truth

Compelling

Persuasive. To inspire a measurable reaction

The end result