Solve the unsolvable with Sharp Co-Create®
Sharp Co-Create® puts your customers or team to work building a strategic solution to your brand challenge.
This isn’t just research, insight gathering, or a focus group.
It is high-velocity strategic problem-solving.
Using a precise, task-driven framework, our facilitators lead carefully recruited customers, prospects and stakeholders through a series of targeted sprints in just a few hours, in-person or online.
Your brief goes in. Explosive ideas come out.
Then we get to work. Our team takes the co-created ideas and, using proprietary AI tools and iconoclastic thinking, builds distinctive propositions, campaigns and brands that are impossible to ignore.
We offer three different packages to match any challenge and budget. Each package scales the level of research depth, facilitation and post-session support, ranging from rapid ideation sprints to more comprehensive programmes for complex briefs.
Across sectors. Audiences. Markets.
Solve the unsolvable with Sharp Co-Create®.
A Sharp Co-Create® for every challenge
Whether face-to-face or online, our sessions bring together your internal team with carefully selected clients and industry experts to nail your proposition. We’ll help you find your brand’s One Thing and provide a clear roadmap for all future creative, no matter your sector, size, or the unique challenges you face. Sharp Co-Create® draws attendees from a wide range of backgrounds, including sales, strategic marketing, commercial, and research and development, ensuring a well-rounded and comprehensive approach.
Shaping a Full Strategy
Developing a comprehensive strategy to address a major challenge from a competitor, supplier or audience. Together, we create a strategy wall that serves as a clear blueprint for solving the problem.
What goes in
– Market insight analysis (growth trends and predictions)
– Competitor messaging deep dive (x6 brands)
– Subject-matter expert interviews (x4)
– Sharp Co-Create® design (4-5 tasks)
– Worksheet design (4-5)
– A theme for the day
– Film material for the day
What you get out
– Strategy on the wall
– Competitor messaging analysis
– Playback of findings across all teams
– Full strategic recommendations in a strategy playback (supported by video)
– Creative brief preparation
Ideal for
Harnessing knowledge and ideas from a group of customers/employees to shape a brand or campaign proposition, or quickly tackle a challenge.
What goes in
– Competitor messaging review (x4 brands)
– Subject-matter expert interviews (x2)
– Sharp Co-Create® design (3-4 tasks)
– Worksheet design (3-4)
– Moderator preparation
What you get out
– Competitor messaging analysis
– Playback of findings across all teams
– Strategic recommendations for proposition, backed by insight
– Creative brief preparation
Ideal for
Quick solution to a challenge or development of a campaign proposition.
What goes in
– Subject-matter expert interview
– Sharp Co-Create® design-on-a-page (2-3 parts)
– Worksheet design
What you get out
– Playback of findings for 1 group
– Proposition recommendations, backed by insight
– Creative brief preparation
Sharp Co-Create® can be used for a variety of purposes
Proposition development for campaigns delivers One Thing for messaging
Competitive positioning strategy delivers market mapping solution
Comms planning delivers 12 month calendar
Website user journey design delivers user profile-specific journey recommendation
Tech functionality design delivers user profile-specific ideas
“Despite the most challenging time in our history, we are delighted with campaign performance and the new brand direction. We are certainly shifting perceptions and appealing to a wider set of women.”
Shona Jameson, Chief Marketing Officer, Cotton Traders