Digging deeper to connect with construction
The one thing
Data with the human edge
Barbour ABI, the market leading provider of construction intelligence, cements itself as a vital business tool with over 1.8 million live project leads at any time. Focusing on their construction expertise turned the UK’s most accurate database into profitable opportunities, industry insights and relationship-builders.
How we found the good
Virtual co-creation workshops with contractors, subcontractors, product manufacturers and recruiters quickly unearthed Barbour ABI’s advantage. The switched on people behind the winning tech – data with the human edge.
The brand’s audience now needed to know this, and what Barbour ABI’s leading construction expertise could do for their business’ bottom line.
How we freed the good
Direct Mail, Paid Social, Website
Position the combined power of the brand’s portfolio as the critical construction intelligence partner for sales growth in uncertain times. The double whammy economic fallout from Brexit and Covid hit the construction industry hard. Barbour ABI needed to position themselves as the partner best placed to help their clients rebuild and get back on track.
40% increase on target client acquisitions (month on month)
The difference we made
Increase in client acquisitions
Increase in LinkedIn views (week on week)
Increase in CTRS
“We think of SHARP as a strategic extension to our own marketing team and that’s the way we work together. The findings from our initial co-create sessions form a solid launchpad – packed with the proof points that our target market really care about.”
Kate Perrin, Marketing Director