For over 15 years we’ve been driving change with a standout strategic approach as uncompromising as the bold leaders who helped shape it.
Central to our strategic approach, Co-Create by SHARP was pioneered with the NHS and we have been refining it ever since. Trusted by major brands, including BWH Hotels GB, OVO Energy, activpayroll, The NUS, Homeserve, CORGI Homeplan, Cotton Traders, LONZA, Clash of Kings by Elextech and Damart, our solution has been shaped by industry experts and real-world application.
Through the power of Co-Create by SHARP, we deliver exceptional brand performance by uniting critical thinking and creative excellence.
Leveraging the wisdom of many minds with Co-Create by SHARP
Co-Create by SHARP harnesses the collective power of prospects, stakeholders and consumers to solve a strategic challenge.
With carefully recruited customers, prospects and other experts, we unlock breakthrough ideas in a few hours. Ideas that are co-designed by the very people who will make or buy the services.
We offer three different Co-Create by SHARP packages, so whatever your requirements and budget, we’ll find something that works for you.
Sharp strategy. Smarter success.
Our strategy services can be tailored to your needs. Whether you require support in a specific area or a comprehensive package to achieve your business goals, we can create a bespoke solution for you.
Brand Strategy
Competitor Positioning Analysis
When you're trying to stand out in a crowded market, understanding your competition is key.
That's where our competitor positioning analysis comes in.
Competitor Advantage Analysis
Knowing your competitors' claims is one thing, but understanding their actual strengths is another.
That's why our service includes a thorough competitor advantage analysis.
Brand Positioning
Understanding how your brand is perceived in the market is crucial.
We go beyond simply looking at your own marketing materials and delve into how customers actually see you.
Brand Proposition
Your brand proposition is more than just a tagline – it's the core promise you make to your customers.
We work with you to Co-Create the most compelling "one thing" you can deliver.
Messaging Matrix
Now that we've crafted your compelling brand proposition, it's time to bring it to life.
Our messaging matrix service helps you prioritize the lead messages that best evidence that proposition.
Brand Architecture and Sub-Brand Strategies
Drawing on the thinking of Simon Sinek's 'Start with Why', we articulate your brand's 'Why' – the reason you exist and what motivates employees and customers.
Brand Purpose: Your “Why”
Building a truly resonant brand goes beyond just having a great product or service.
It's about connecting with your audience on a deeper level, and that's where our comprehensive branding services come in.
Mission Vision Values / Employee Proposition
Building a strong brand starts from within.
Our service focuses on defining the core elements that drive your organisation and inspire your team.
We'll work with you to articulate a clear mission – your fundamental purpose, the reason you exist.
Brand Health Tracking
Understanding your brand's performance is crucial for continued success.
By measuring awareness, consideration and brand associations, our brand health tracking service establishes a robust measurement strategy.
Competitor Positioning Analysis
When you're trying to stand out in a crowded market, understanding your competition is key.
That's where our competitor positioning analysis comes in.
Competitor Advantage Analysis
Knowing your competitors' claims is one thing, but understanding their actual strengths is another.
That's why our service includes a thorough competitor advantage analysis.
Brand Positioning
Understanding how your brand is perceived in the market is crucial.
We go beyond simply looking at your own marketing materials and delve into how customers actually see you.
Brand Proposition
Your brand proposition is more than just a tagline – it's the core promise you make to your customers.
We work with you to Co-Create the most compelling "one thing" you can deliver.
Messaging Matrix
Now that we've crafted your compelling brand proposition, it's time to bring it to life.
Our messaging matrix service helps you prioritize the lead messages that best evidence that proposition.
Brand Architecture and Sub-Brand Strategies
Drawing on the thinking of Simon Sinek's 'Start with Why', we articulate your brand's 'Why' – the reason you exist and what motivates employees and customers.
Brand Purpose: Your “Why”
Building a truly resonant brand goes beyond just having a great product or service.
It's about connecting with your audience on a deeper level, and that's where our comprehensive branding services come in.
Mission Vision Values / Employee Proposition
Building a strong brand starts from within.
Our service focuses on defining the core elements that drive your organisation and inspire your team.
We'll work with you to articulate a clear mission – your fundamental purpose, the reason you exist.
Brand Health Tracking
Understanding your brand's performance is crucial for continued success.
By measuring awareness, consideration and brand associations, our brand health tracking service establishes a robust measurement strategy.
Customer Strategy
Segmentation
Our segmentation service helps you understand the different groups within your target market by identifying similar clusters of customers. We analyse various factors, from demographics and psychographics to behaviours and needs, to segment your market into distinct groups.
Audience Profiling
Our audience profiling service goes deeper, enriching your understanding of your core customer groups with valuable insights.
We don't just look at demographics; we delve into their psychographics, motivations, behaviours, and needs.
Customer Needs Analysis
Our services are designed to give you deep insights into your target market, starting with segmentation.
We identify distinct groups of customers based on shared characteristics, allowing you to tailor your approach for maximum impact.
Segmentation
Our segmentation service helps you understand the different groups within your target market by identifying similar clusters of customers. We analyse various factors, from demographics and psychographics to behaviours and needs, to segment your market into distinct groups.
Audience Profiling
Our audience profiling service goes deeper, enriching your understanding of your core customer groups with valuable insights.
We don't just look at demographics; we delve into their psychographics, motivations, behaviours, and needs.
Customer Needs Analysis
Our services are designed to give you deep insights into your target market, starting with segmentation.
We identify distinct groups of customers based on shared characteristics, allowing you to tailor your approach for maximum impact.
Comms Planning Strategy
Paid / Owned / Earned Planning support
Getting your message out effectively requires a strategic approach across all channels.
Our Paid, Owned and Earned (POE) support works alongside your media partner, to help you maximise your reach and impact from social media to television and everything in between.
Organic (Unpaid) Strategy Experts
Our expertise in organic (unpaid) strategies focuses on driving revenue through your existing channels.
We develop content strategies aligned with your business goals, targeting the right audience with valuable and engaging content.
Paid / Owned / Earned Planning support
Getting your message out effectively requires a strategic approach across all channels.
Our Paid, Owned and Earned (POE) support works alongside your media partner, to help you maximise your reach and impact from social media to television and everything in between.
Organic (Unpaid) Strategy Experts
Our expertise in organic (unpaid) strategies focuses on driving revenue through your existing channels.
We develop content strategies aligned with your business goals, targeting the right audience with valuable and engaging content.
Tech Innovation Strategy
Co-Creating Functionality
We specialise in co-creating functionality for apps, focusing on early-stage features, usability, and core functionality.
We work closely with you to define the essential features that will drive user engagement and deliver value.
Integrating AI with Human Intelligence
We believe that some of the most effective solutions can leverage the strengths of human intelligence.
We help you identify areas where AI can automate tasks, analyse data, and provide valuable insights, freeing up your human team to focus on strategic thinking, creative problem-solving and building meaningful relationships.
Co-Creating Functionality
We specialise in co-creating functionality for apps, focusing on early-stage features, usability, and core functionality.
We work closely with you to define the essential features that will drive user engagement and deliver value.
Integrating AI with Human Intelligence
We believe that some of the most effective solutions can leverage the strengths of human intelligence.
We help you identify areas where AI can automate tasks, analyse data, and provide valuable insights, freeing up your human team to focus on strategic thinking, creative problem-solving and building meaningful relationships.
Behavioural Science
Don’t Just Think of the ‘What’ but the ‘Why’
A major part of our strategic approach is applying behavioural science and advance research tech to reveal the conscious and subconscious triggers that shape your customers motivations and behaviour. These insights become strategies that we test with our behavioural testing platform to create sustainable growth for your brand.
Our behavioural science expertise is delivered in partnership with CX Lab.
Don’t Just Think of the ‘What’ but the ‘Why’
A major part of our strategic approach is applying behavioural science and advance research tech to reveal the conscious and subconscious triggers that shape your customers motivations and behaviour. These insights become strategies that we test with our behavioural testing platform to create sustainable growth for your brand.
Our behavioural science expertise is delivered in partnership with CX Lab.
