Our experienced strategists have honed their skills with major global brands. Whether it’s branding projects, marketing campaigns or digital engagement, our experts produce insight-led and measurable strategies through our suite of innovative and unique strategy toolkits, including Co-Create by SHARP.


Our teams have developed brand advertising, customer engagement and direct response campaigns for some of the world’s biggest brands. From TV to digital, OOH to mobile and tablet, and everything in between, we make sure our thinking is joined up and works wonders for our clients.

Brand Consultancy

Creating and developing strong brands is what we live for, whether it’s launching a new business or developing a major re-brand. We work wonders by developing impactful strategies, creating authentic brand identities, and by putting the brand at the heart of every customer touchpoint.


With SHARP CO-LAB, we push boundaries and create new connections between consumers and brands through digital innovation. We build teams of experts that collaborate to break new ground in digital experiences, whether it’s websites, games, apps, integrated online advertising or mobile engagement.


Built a successful customer base? Great! We can help you keep it. Our CRM experts develop highly impactful customer contact strategies and measureable loyalty campaigns to maximise your database and keep your hard-won customers coming back time and again.


Creating unique and compelling social content can work wonders for your brand. SHARP expertise can create viral films, influencer campaigns and social media engagement experiences to name but a few, all with the agility and speed that’s needed to be truly responsive.


Mandi Taylor - Co-founder & Planning Partner of The SHARP Agency

Mandi Taylor

Co-founder & Planning Partner

After a successful tenure at Ogilvy & Mather, Mandi arrived in London from Cape Town with huge ambitions, making her way from Account Director at Proximity London, to Managing Partner at RAPP Edinburgh.

Focusing on insightful strategy and expert planning, Mandi helps brands flourish by bringing them closer to their customers to form valuable human connections and strong relationships. This unlocks the potential for powerful marketing.

Richard Sharp - Co-founder & Creative Partner of The SHARP Agency

Richard Sharp

Co-founder & Creative Partner

Richard has over 20 years experience creating and building brands in some of the UK’s top creative agencies, including Jaywing, Tequila and as Executive Creative Director at TBWA\Manchester.

With a belief in the power of ideas – how they can travel, how they can instigate change, how they are at the heart of every successful brand – Richard gets stuck into sourcing the very best ideas, transforming customer insights and collaboration into impactful creative results.

Darlene Sharp

Co-founder & Creative Partner

An award-winning creative, Darlene has been integral in shaping much-loved household brands. From evolving the First Direct brand, to developing Hilton Hotels and countless others across all sectors, her appetite for powerful ideas drives her work.

She is pro-active in collaborating with brand customers, employees and stakeholders to produce creative solutions that resonate, engage and have real impact. It is a passion that has compelled her work from more than 20 years.

Tom Wass

Co-founder & Chairman

In 1992, Tom launched Tequila and grew it to be one of the top 10 integrated marketing agencies in the world, with 44 offices across 32 countries and multi-national clients that included IBM, HP, Adidas, Mars, BT, Barclays, Unilever, Singapore Airlines and Shell.

Driven by a passion for innovation and new ways of thinking, Tom has a desire to deliver clients with work that’s at the cutting edge of what’s possible, delivering creativity that travels and results that have impact.