Co-Create by SHARP. Big ideas are not created in isolation.
Co-Create by SHARP harnesses the collective power of prospects, stakeholders and consumers to solve your strategic brand performance challenges. With carefully recruited customers, prospects and subject matter experts, we unlock breakthrough ideas in a few hours – ideas that are co-designed by the very people who will make or buy the services.
We offer three different Co-Create by SHARP packages, so whatever your requirements and budget, we’ll find something that works for you.
A Co-Create by SHARP for every challenge
Whether face-to-face or online, our sessions bring together your internal team with carefully selected clients and industry experts to nail your proposition. We’ll help you find your brand’s One Thing and provide a clear roadmap for all future creative, no matter your sector, size, or the unique challenges you face. Co-Create by SHARP draws attendees from a wide range of backgrounds, including sales, strategic marketing, commercial, and research and development, ensuring a well-rounded and comprehensive approach.
Shaping a Full Strategy
Developing a comprehensive strategy to address a major challenge from a competitor, supplier or audience. Together, we create a strategy wall that serves as a clear blueprint for solving the problem.
What goes in
– Market insight analysis (growth trends and predictions)
– Competitor messaging deep dive (x6 brands)
– Subject-matter expert interviews (x4)
– Co-Create by SHARP design (4-5 tasks)
– Worksheet design (4-5)
– A theme for the day
– Film material for the day
What you get out
– Strategy on the wall
– Competitor messaging analysis
– Playback of findings across all teams
– Full strategic recommendations in a strategy playback (supported by video)
– Creative brief preparation
Ideal for
Harnessing knowledge and ideas from a group of customers/employees to shape a brand or campaign proposition, or quickly tackle a challenge.
What goes in
– Competitor messaging review (x4 brands)
– Subject-matter expert interviews (x2)
– Co-Create by SHARP design (3-4 tasks)
– Worksheet design (3-4)
– Moderator preparation
What you get out
– Competitor messaging analysis
– Playback of findings across all teams
– Strategic recommendations for proposition, backed by insight
– Creative brief preparation
Ideal for
Quick solution to a challenge or development of a campaign proposition.
What goes in
– Subject-matter expert interview
– Co-Create by SHARP design-on-a-page (2-3 parts)
– Worksheet design
What you get out
– Playback of findings for 1 group
– Proposition recommendations, backed by insight
– Creative brief preparation
Co-Create by SHARP can be used for a variety of purposes
Proposition development for campaigns delivers One Thing for messaging
Competitive positioning strategy delivers market mapping solution
Comms planning delivers 12 month calendar
Website user journey design delivers user profile-specific journey recommendation
Tech functionality design delivers user profile-specific ideas
“Despite the most challenging time in our history, we are delighted with campaign performance and the new brand direction. We are certainly shifting perceptions and appealing to a wider set of women.”
Shona Jameson, Chief Marketing Officer, Cotton Traders