Design agency Huddersfield: The SHARP story

A design agency from Huddersfield.

Design Agency Huddersfield? The SHARP Agency was founded in 2010 by three partners who believed brands can do more than sell. They can shift culture, build trust, and create positive change.

 

Those founders are:

  • Darlene Sharp, Co-founder and Design Director
  • Richard Sharp, Co-founder and Creative Director
  • Mandi Taylor, Co-founder and Strategy Director

Between them, they bring deep experience from leading agencies and a shared belief in the power of ideas, insight and collaboration.
That founding belief still shapes how we work today.

 

Purpose and performance, built in

As a certified B Corp, our mission is to partner with visionary leaders committed to driving positive change.
We align with brands that put people and planet first, and we focus on work that is both creatively ambitious and commercially accountable.

Our values guide our day-to-day:

  • Curiosity: We ask better questions to find better answers.
  • Ownership: We invest ourselves in every challenge and relationship.
  • Courage: We explore the unknown and pioneer new ways of working.
  • Kindness: We do what is right, because people have value.

If you are searching for a design agency from Huddersfield, this is SHARP.

 

What we do: strategy, design and copy that gets noticed

 

We solve complex strategic brand challenges, then turn them into work people actually notice.

 

In practice, that means we help organisations:

  • Expand market share
  • Build brand awareness
  • Improve ROI

We do not force a choice between brand building and performance marketing.
We bring them together, so brands can perform today while building lasting impact for tomorrow.

And the outcome we push for is simple: we make brands impossible to ignore.

 

Proud to support Huddersfield and Kirklees organisations

Being founded in Huddersfield means investing in the place that shaped us. We are proud to have supported local organisations doing meaningful work.

 

One Community: Defining a brand to uplift a community

In Kirklees, One Community helps local charities access funding through grants. We helped them clarify what a community foundation is and sharpen their message by uncovering their One Thing: putting money where it matters in Kirklees. From there, we delivered a full rebrand across touchpoints, including a user-friendly website for donors and community charities, a brand and copy toolkit, photography guidance and a social launch campaign. 

Read the case study:  https://www.thesharpagency.co.uk/case_studies/one-community-2/ 

 

One Community: Match It! campaign

At the height of Covid-19, we created the Match It! identity and campaign to help charities ring-fence match-funding, effectively doubling donations when support was needed most. The work included the campaign name, bold visual identity, direct copy and practical marketing and training resources to help charities, businesses and not-for-profit organisations take action. The campaign helped £286,790 become £639,635, with 131,388 people benefiting from the money raised. 

Read the case study:  https://www.thesharpagency.co.uk/case_studies/one-community/ 

 

Huddersfield Unlimited: Unlimited positivity

Huddersfield Unlimited stands for Huddersfield, its businesses, investors and communities. We created a living, breathing brand that positions the town as one of unlimited positivity, built on four pillars: Innovation, Creativity, Culture and Achievement. Designed to be flexible and proudly independent, the identity celebrates Huddersfield’s spirit and gives it local, national and global appeal. 

Read the case study:  https://www.thesharpagency.co.uk/case_studies/huddersfield-unlimited/ 


UK-wide and global work, built from Yorkshire

We also partner with major organisations across the UK and internationally, bringing the same strategic rigour and creative ambition.

 

HomeServe: Creating a cohesive global brand

HomeServe operates across five countries with millions of customers, but the brand was disjointed across territories. We travelled to key markets to run Co-Create by SHARP workshops with employees, stakeholders and customers, uncovering a unifying insight and shaping the proposition “Life Keeps Moving”. We then brought the new brand to life across TV, direct marketing, out of home, email, social, digital and web, redesigning everything from the logo and brand book to vehicles and guidelines. 

Read the case study:  https://www.thesharpagency.co.uk/case_studies/homeserve/ 

 

Cotton Traders: Spreading the love to +55s

For Cotton Traders, we used Co-Create to listen to women who had plenty to say about fashion and how it is marketed to over-50s. The insight was clear: they are young at heart and want clothes with personality and versatility. We developed an insight-led proposition, “The style of your life”, and created campaign concepts and copy to bring it to life across channels including TV, social, press, out of home and digital. The work helped drive standout awareness and even helped the brand dominate search rankings for the memorable product naming strategy around the “Swishy Skirt”. 

Read the case study:  https://www.thesharpagency.co.uk/case_studies/cotton-traders/ 

 

Elex Tech: Clash of Kings, fight for downloads

To launch the strategy game app Clash of Kings, we created a high-impact campaign designed to dominate the space where it was experienced. Our creative took over Oxford Circus Underground with immersive out of home executions including a tunnel wrap, animated digital screens, mega escalator panels and cross-track presence, pulling commuters into the world of the game. The result: downloads increased by over 300%. 

Read the case study:  https://www.thesharpagency.co.uk/case_studies/elex-tech/ 


The SHARP difference: Co-Create by SHARP

Many agencies talk about collaboration. We have built a proven system for it.

Co-Create by SHARP harnesses the collective power of prospects, stakeholders and customers to solve complex strategic brand challenges.

With carefully recruited participants and expert facilitation, we unlock breakthrough ideas in a few hours, ideas co-designed by the people who will make, buy or champion the work. You won’t hear this anywhere else.

 

Co-Create by SHARP can be used for:

  • Proposition development for campaigns
  • Competitive positioning strategy
  • Communications planning
  • Website user journey design
  • Tech functionality design

If you are looking for a design agency Huddersfield leaders can trust to move faster, go deeper, and build buy-in from day one, Co-Create by SHARP is how we do it.

 

Ready to talk?

If you want to grow market share, build awareness, and improve ROI with purpose at the core, we would love to help.

Solve the unsolvable. Start here:  https://www.thesharpagency.co.uk/contact/ 

 

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