Total Fitness
Unbeatable
A healthy collaboration between client and agency, reinvigorating the brand and engaging new gym members.
Total Fitness appointed SHARP to work closely with them to help redefine their brand and product campaigns and, critically, to re-educate the market about the breadth and value of their product.
SHARP spearheaded this new relationship with a campaign to showcase that Total Fitness clubs have more variety of facilities than their competitors – high variety being a key driver of member visit frequency and goal achievement.
The idea was created by SHARP and was followed by a close collaboration between the agency and the in-house Total Fitness team to produce a suite of collateral designed to tactically hit one of the best times of year for membership activation – be it new or existing customers.
This included a suite of online videos to be seeded on social, a collection of digital banners, signage wraps for outdoor and printed flyers. The work also involved a new brand photography shoot and the creation of a new membership booklet to be used beyond the campaign.
Our digital content strategy included creating a suite of online videos seeded on social to promote the brand offering
Digital marketing supported by point-of-sale printed collateral
SHARP directed a new photoshoot to create a unique brand identity as a part of Total Fitness’ brand development
