OVO energy

Switch to smart

We love OVO. They’re a brand who sells energy, but who care more about happy customers. They wanted to get rid of the pain and inconvenience of topping up pre-pay energy, so they developed their unique Smart Pay As You Go (PAYG) product. And SHARP got the word out.

For such a revolutionary product, it was all or nothing. As their brand response agency, we needed to transform consumer mind-sets about PAYG, breakdown barriers and show that there was another way to get good energy.

So we launched a 360° integrated campaign spearheaded by DRTV showing how OVO makes topping-up a breeze. And we made sure this message was at every customer touchpoint across TV, OOH, radio, press, and DM. The results? We doubled OVO’s response rate. Job done.

Direct response TV ad was followed by OOH campaign

Direct response TV ad was followed by OOH campaign
6 sheets

Direct marketing door drops to achieve direct response

OVO energy DM leaflets created by the SHARP Agency

Bus side snapped near our branding agency Yorkshire office

OVO energy bus advertising by the SHARP Agency

Brand strategy included targeting local press ads

OVO energy press advertising for Smart PAYG+ by the SHARP Agency

DMA Silver Award helping us be one of the top branding agencies in Yorkshire

DMA Silver Award helping us be one of the top branding agencies in Yorkshire

Response rates doubled

Achieved lowest cost per acquisition

Uplift in brand awareness

“The SHARP Agency demonstrated real consumer empathy and delivered a wide range of great creative ideas across all media. Most importantly, we’ve seen a great consumer response to the campaign.”

 

Joe Bull, Head of Marketing & Strategy, OVO