Direct marketing door drops to achieve direct response
We love OVO. They’re a brand who sells energy, but who care more about happy customers. They wanted to get rid of the pain and inconvenience of topping up pre-pay energy, so they developed their unique Smart Pay As You Go (PAYG) product. And SHARP got the word out.
For such a revolutionary product, it was all or nothing. As their brand response agency, we needed to transform consumer mind-sets about PAYG, breakdown barriers and show that there was another way to get good energy.
So we launched a 360° integrated campaign spearheaded by DRTV showing how OVO makes topping-up a breeze. And we made sure this message was at every customer touchpoint across TV, OOH, radio, press, and DM. The results? We doubled OVO’s response rate. Job done.
Direct response TV ad was followed by OOH campaign
Direct marketing door drops to achieve direct response
Bus side snapped near our branding agency Yorkshire office
Brand strategy included targeting local press ads
DMA Silver Award helping us be one of the top branding agencies in Yorkshire
“The SHARP Agency demonstrated real consumer empathy and delivered a wide range of great creative ideas across all media. Most importantly, we’ve seen a great consumer response to the campaign.”
Joe Bull, Head of Marketing & Strategy, OVO
