A spark of inspiration

SHARP created a fresh new brand identity to help Oasys position their dynamic, forward thinking engineering solutions as a software house in its own right, independently of parent company Arup.

Following a Co-Create session with key stakeholders, industry specialists and customers, a powerful new brand promise emerged. ‘Your ideas brought to life’ was so well received, it become the brand’s strapline; underpinning every touch point. Complementary brand assets were created, digital and print, featuring our dynamic ‘spark of inspiration’ which lit a trail across all communications and represented the company’s fundamental essence of creativity.

Brand Identity
Brand Brochures
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