A spark of inspiration

The SHARP Agency created a fresh new brand identity to help Oasys position their dynamic, forward thinking engineering solutions as a software house in its own right, independently of parent company Arup.

Following a Co-Create session with key stakeholders, industry specialists and customers, a powerful new brand promise emerged. ‘Your ideas brought to life’ was so well received, it become the brand’s strapline; underpinning every touch point. Complementary brand assets were created, digital and print, featuring our dynamic ‘spark of inspiration’ which lit a trail across all communications and represented the company’s fundamental essence of creativity.

Oasys brand identity by the SHARP Agency

Co-creation helped us design the new look and feel, as well as the 'dynamic spark' brand identity

Two Oasys brand brochure front covers by the SHARP Agency

Collaborative branding can best traditional thinking because it involves key stakeholders...

Oasys brand video still of London by the SHARP Agency

...to co-create designs that achieve results

Oasys brand video still of earth by the SHARP Agency
Oasys brand video still by the SHARP Agency