The SHARP Agency created a fresh new brand identity to help Oasys position their dynamic, forward thinking engineering solutions as a software house in its own right, independently of parent company Arup.
Following a Co-Create session with key stakeholders, industry specialists and customers, a powerful new brand promise emerged. ‘Your ideas brought to life’ was so well received, it become the brand’s strapline; underpinning every touch point. Complementary brand assets were created, digital and print, featuring our dynamic ‘spark of inspiration’ which lit a trail across all communications and represented the company’s fundamental essence of creativity.
Co-creation helped us design the new look and feel, as well as the 'dynamic spark' brand identity
Collaborative branding can best traditional thinking because it involves key stakeholders...
...to co-create designs that achieve results