Pure and simple planning

Will Associates, specialists in estate planning, had an ambition to become the number one brand in their sector. Just one problem – their brand wasn’t very family friendly. And that was their biggest target audience.

Transforming the brand began with an internal staff Co-Create to help shape the new business proposition of ‘A family that does the right thing for families’ – a brand that is down to earth, and good for hardworking people.

We gave them a new name – Honey – a staple of any family, to reflect the new proposition and a look, feel, strapline and tone of voice that was all about keeping things pure and simple (just like honey). Like doing away with all the scary legal jargon, making it warmer and more accessible. Just like a family-orientated brand should be.

Honey branding by the SHARP agency

As a branding agency, we love branding companies...

Honey branding DM leaflet created by the SHARP Agency

...and co-creation lead to a clear proposition of how to best market the brand...

Honey branding introduction to brochure, by the SHARP Agency

...creating a new brand identity that the audience could really relate to

Honey branding - image spread of brochure, created by the SHARP Agency

Co-Create driven

Brand development

Identity creation

“SHARP have made the daunting task of re-branding our company a smooth and efficient process… giving just the right amount of support, guidance and advice when needed.”


Simon Wright, Managing Director, Honey