Local experts at the ready

A complete global rebrand for one of the world’s leading home assistance providers? Bring it on. For this incredible challenge, we needed to go big.

For HomeServe, people are paramount. So it was important that this brand transformation was routed in genuine customer connections, bringing their voice and insights into what we’d create.

We travelled the globe and held a series of Co-Creates with HomeServe customers across five countries to get to the heart of the HomeServe brand. Then we hopped back on the plane to SHARP HQ in Yorkshire to transform our customer insights into a new global proposition: ‘Local experts at the ready.’ And this was just the start, as we forged ahead transforming the brand from the ground up.

New branding and a new logo

HomeServe logo on red van by the SHARP Agency

Developing an icon suite to assist with direct response marketing

Developing an icon suite to assist with direct response marketing

Global co-creation as part of brand strategy

HomeServe Co-Create session

We crafted new brand identity guidelines...

HomeServe brand guidelines brand book front cover by the SHARP Agency

...rebranding the business worldwide

HomeServe brand book front cover - One name. One logo. One brand. By the SHARP Agency

And created a brand proposition to lead their response marketing

HomeServe brand book page spread - local experts, by the SHARP Agency
brand-book (1)
brand-book (1)
Greg Reed - Chief Executive Officer of HomeServe

"Best decision I ever made taking that meeting all those years ago".


Greg Reed, Chief Executive Officer, HomeServe