Local experts at the ready

A complete global rebrand for one of the world’s leading home assistance providers? Bring it on. For this incredible challenge, we needed to go big.

For HomeServe, people are paramount. So it was important that this brand transformation was routed in genuine customer connections, bringing their voice and insights into what we’d create.

We travelled the globe and held a series of Co-Creates with HomeServe customers across five countries to get to the heart of the HomeServe brand. Then we hopped back on the plane to SHARP HQ to transform our customer insights into a new global proposition: ‘Local experts at the ready.’ And this was just the start, as we forged ahead transforming the brand from the ground up.

HomeServe logo on red van
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Greg Reed - Chief Executive Officer of HomeServe

"Best decision I ever made taking that meeting all those years ago".


Greg Reed, Chief Executive Officer, HomeServe