HomeServe: Increasing brand awareness by 16%
Creating a cohesive global brand
HomeServe, one of the world’s biggest home assistance brands, operating across five countries with 8 million customers, had global reach but a disjointed brand. We travelled to their key markets to facilitate Co-Create by SHARP workshops with employees, stakeholders and customers. A unifying insight soon emerged. Although each territory had a unique identity, issues and insights, they all shared the unmatched expertise to help customers in need. And so, their new proposition ‘Life Keeps Moving’ was born.
Moving HomeServe forward
We carefully considered each country’s offerings and services and brought the new brand to life across TV, DM, OOH, email, social media, digital and web. To kick-start a bold new chapter for HomeServe, everything was redesigned, from the logo to vans, and brand book to style guide. We also created HomeServe UK’s first 40″ brand TV advert to launch the rebrand and a through-the-line integrated Northwest test marketing campaign.
The TV advert introduced the new proposition-led tagline, “Life Keeps Moving”, by focusing on how everyday life can keep flowing with HomeServe effortlessly taking care of the problem. The rebrand finally brought their brand together and gave them something real to own in a market dominated with functional messaging.
16% increased brand awareness
Global Co-Create by SHARP, delivering a unique proposition for nine countries
First-ever TV ad for the brand
“Best decision I ever made taking that meeting all those years ago.”
Greg Reed, Chief Executive Officer, HomeServe Membership
Bold creative. Impactful ideas.
Whatever we create, you can be confident that it’s built firstly on strategy developed by our specialists. The team then uses their experience and expertise to ensure the ideas activate the impact you need.