Gola wanted a social platform that would engage millennials. To learn exactly what would start online conversations, SHARP held Co-Create sessions with engaged young influencers in art, music, sculpture and fashion. Together, we co-created the Gola ‘Born in Britain’ social platform. This became the springboard for over 500 influential student blogs of in-depth interviews and creative opinions. The co-creation idea was so contagious that the blogs were shared across student communities nationwide.
The idea spread to the development of a global P.O.S. identity and print campaign, and to put icing on the cake, a rocking partnership with brand ambassadors to produce a unique music album and tour sponsorship.
Brand co-creation with Gola’s target audience
Turning co-creation into an engaging brand marketing campaign
Web design for the Gola Homepage to house all digital content created by student ambassadors
Unique artists discovered by the ambassadors became the heroes of the Born in Britain Uncovered Campaign