British Cycling

Feel the rush

British Cycling needed a transformative brand identity for the UCI Track Cycling World Championships that was as pulse racing as the event itself. With the competition looming, we felt the need – the need for speed. So we moved fast, making human connections to gather insights that informed our creative.

We knew we needed to bring the Championships to life in the campaign – to evoke the sense of physically being there, to conjure that heady rush of adrenaline all spectators feel in the velodrome. So through powerful headlines and dynamic photography we did just that to huge success.

2016 British Track Cycling World Championships cyclist poster by the SHARP Agency

As a branding agency, we have a passion for cycling. And we think it shows...

2016 British Track Cycling World Championships cyclist poster by the SHARP agency

Our branding designs took centre stage

2016 British Track Cycling World Championships outdoor advertising banners by the SHARP Agency
2016 British Track Cycling World Championships stadium, London, by the SHARP Agency
2016 British Track Cycling World Championships outdoor advertising banners by the SHARP Agency

Creating brand identity merchandise and apparel

2016 British Track Cycling World Championships fan t-shirts - designed by SHARP Agency
2016 British Track Cycling World Championships merchandise - designed by SHARP Agency
2016 British Track Cycling World Championships cyclist programme by the SHARP Agency

Creative that builds brand engagement sits at the heart of our creative agency

2016 British Track Cycling World Championships cyclist magazine spread by the SHARP Agency

Record 50,000+ tickets sold for biggest UCI Track Cycling World Championships in modern era

2m viewers tuned in to watch