Best Western

Thousands of stories

Best Western is unique in the hotel industry because its hotels aren’t uniform. They’re different – 280 times over. Because each of its 280 hotels is completely unique, so consumers get a different experience every time. 

In a market where consistency of offering is everything, this was seen as a challenge. Not in our eyes. As a brand response agency, we made it Best Western’s biggest selling point by transforming the brand’s perception in the minds of consumers. 

‘Hundreds of hotels, thousands of stories’ became the big brand identity idea – for multitude direct response campaigns and beyond – each hotel having its own personality and unique story to tell. A one-of-a-kind experience customers won’t find anywhere else. Through long-term brand building campaigns, this storytelling was key to transforming a perception of what hotels should be like – more individual, more emotional, more human.

Best Western direct mail brochure 'Where stories happen' by the SHARP Agency

Selection of direct mail brochures

Best Western winter brochure cover by the SHARP Agency
Best Western winter brochure spread by the SHARP Agency

'Characters on Dave' sponsorship spot to drive brand response

Our campaigns won DMA Gold & Silver, recognising us as one of the best branding agencies in Yorkshire

Our campaigns won DMA Gold & Silver, recognising us as one of the best branding agencies in Yorkshire

105% YOY bookings increase

40% of bookings were by new customers

"The results were superb and importantly, the team had great fun extending the central creative thought across all channels."

 

Sarah Fussey, Marketing Director, Best Western Hotels