Travel Is Changing. Discover the Trends Shaping
a $600BN Industry
The way we travel is evolving. From the rise of off-the-beaten-path “Detour Destinations” to the growing obsession with rare natural phenomena and the expectation of effortless sustainability, the travel industry is entering a new era of expectation and opportunity. In our eye-opening white paper, we explore the top three trends transforming travel and reveal how your brand can respond, adapt and thrive. Backed by real-world data and expert insight, this guide will help you:
- Understand the growing appeal of “JOMO” (the Joy of Missing Out) and why travellers are chasing peace, authenticity and hidden gems over crowded landmarks
- Tap into the explosive interest in biophilia and natural phenomena, from the Northern Lights to starling murmurations, and how to shape experiences around them
- Turn sustainability from a burden into a brand advantage by making it effortless and desirable for all types of travellers
- Unlock the often-overlooked potential of the 60+ traveller, one of the most valuable and under-marketed segments in the industry
You’ll also learn how Co-Create by SHARP helped brands like Best Western generate thousands of bookings through audience-led strategy, bold creative and campaigns that cut through noise.Whether you’re a travel provider, destination marketer, or hospitality brand, this guide is your roadmap to real-world impact.
Download now and get ahead of the trends that will define travel in 2025.