The CleanTech industry is booming, with the global market reaching $916 billion in 2024 and projected to hit $1.8 trillion by 2030. Clean energy investment is set to reach a record $3.3 trillion in 2025, with clean technologies attracting twice as much capital as fossil fuels. Solar PV alone will account for half of all CleanTech investments this year.
So far so good, but here’s the challenge: whilst the opportunity is massive, the market is becoming increasingly crowded. Success isn’t just about having brilliant technology, it’s about having a brand that cuts through the noise and gets noticed.
The CleanTech companies that know this and scale fastest share five critical characteristics:
- They truly understand their customers’ wants, needs, and barriers
- They see the competitive landscape through their customers’ eyes
- They define clear differentiation in a crowded market
- They communicate consistently to articulate their brand promise
- They tell compelling stories that craft impactful brand narratives
Our white paper reveals how three CleanTech companies – Effective Energy, CrowdCharge and Zeron used Co-Create by SHARP to achieve remarkable results, including:
- 100% increase in spontaneous awareness
- 40% month-on-month increase in target acquisitions
- 22% uplift in brand awareness
- Best-ever campaign performance across multiple channels
If you’re a CleanTech leader ready to scale but struggling to break through in an increasingly competitive market, this guide shows you exactly how to build a brand that powers growth.
Download now to discover the five-step framework that’s helping CleanTech companies scale faster and go further and join the clean revolution!