OVO Energy

Converting a brand campaign into tree-rrific results online

OVO Energy came to us with a challenge: create a stand-out ‘always on’ online direct response campaign to drive customer acquisition and support ongoing brand campaigns. Our solution? A dynamic test and learn strategy to build performance and smash targets.

To start, we created a campaign matrix built around the core benefits and BIG idea – join OVO and have a tree planted in your name every year. Then, we deployed multiple messages and visual combos across platforms to great effect, reaching above-target quote requests and cementing OVO Energy as a brand that lives its green credentials.