One Community

Defining a brand to uplift a community

Putting money where it matters in Kirklees

One Community is a community foundation based in Kirklees. What’s a community foundation? That was the challenge. One Community helps local community charities access funding through local grants. They were doing life-changing work but lacked the communication clarity and brand strength to support their mission and grow their donor base.

How we found the good

A series of interviews with the One Community team and local donors helped us uncover their One Thing: One Community puts money where it matters in Kirklees.

How we freed the good

A complete rebrand brought their proposition to life across all touchpoints and showcased the brand’s positive approach. From a user-friendly website for their two core audiences (donors and community charities), a clever logo featuring the team, donors, community charities and beneficiaries, a brand and copy toolkit, fresh photography guidelines and a social launch campaign all worked in unison to relaunch this purposeful brand – transforming it into a powerhouse charity with a clear direction and message.

The difference we made

A distinctive brand that helped them do more good and get more donors.