Reaching out to an intelligent medical market

The one thing

Always by your side for every eventuality

Unlike medical insurance, global indemnity provider MPS goes further than defending members when facing patient claims.

Led by medicolegal and dentolegal experts, membership can protect reputations, lower professional risk and offer expert support as issues arise during their careers, and beyond. Anywhere in the world.

 

How we found the good

A series of co-creation workshops with doctors, dentists and members around the world discovered that many targets were unclear on the true value of MPS membership vs competitor offerings.

The deep insights revealed both strengths and communication shortfalls, including the need to push MPS risk reduction training programmes and, crucially, that there were critical challenges to be addressed in each country. Global protection needed local treatment.

How we freed the good

Irish Myth-Busting Campaign

Press, Digital, Social

Refute myths and educate the market about the reality of our Irish offer. This campaign challenge misconceptions and showed how MPS are always by your side in Northern Ireland/ROI – with irrefutable facts that demonstrate breadth of protection and the added value extras at no extra cost.

South African Membership Campaign

Press, Social, Digital

Every country has its own healthcare regulations. Given that medical indemnity is not mandatory in ZA, both members and prospects needed to see that MPS is essential for navigating their everyday risk, in terms of breadth of cover, value and expertise.

SHARP’s distinctive and colourful campaign reassured clinicians of a world of global stability and financial resilience; backed by over 60 years protecting South African medical professionals. Invaluable during uncertain Covid-19 times.

Consultants Brand Campaign

Press, Social, Digital

An increase in consultant attrition to medical insurance providers challenged our intellect and creativity.

Tackling the gap in member understanding of indemnity cover and its perceived value led us to a campaign that differentiated MPS as ‘expertly different’. The bold, intelligent headlines combined with familiar medical and dental implements created genuine cut-through, both online and in specialist press.

The difference we made


Global Co-Creation

To create a unique proposition