Huddersfield Unlimited

So many pluses – future focused with a positive attitude.

Huddersfield Unlimited is an organisation that stands for Huddersfield. For its businesses, investors and the diverse communities that make SHARP’s home town so, well, great, amidst a backdrop of empty shops, closing A+E, demoted football team and some cutting edge bad press.

Audience insight:

Huddersfield is at the heart of the northern economy. Our cost of living isn’t sky high. There are commercial opportunities all around us. But the negativity doesn’t bring its residents, investors and entrepreneurs down.

Huddersfield deserved a brand that realised the positives – with unlimited local, national and global appeal. So we created one.

How we freed the good:

We created a living, breathing brand that positions Huddersfield as a town of unlimited positivity. It embraces the independent spirit of its people and what they can bring to the table.

Every plus is built on ‘4 pillars of positivity’: Innovation, Creativity, Culture and Achievement.

There’s no fixed colour palette. There are no imagery guidelines. There aren’t many dos and don’ts. Not a normal brand at all but oh so Huddersfield. Befitting the town’s truly independent and slightly rebellious nature.

As a result, H+ brand does not look back. It embraces Huddersfield’s chequered past and moves it forward with pride. Celebrating the established success stories. The exciting new ventures around every corner. The world-class visions being realised here and now.