activpayroll

Scoring 100% CTR for a global market leader

activpayroll offers market-leading global mobility solutions – helping customers remain compliant wherever in the world their staff work. Few industries move people quite like football. That’s who they needed to reach, fast, before the teams took off for pre-season tours in the US.

In just two weeks, we conceptualised, created and delivered a dynamic DM campaign that reached the decision-makers at the top of Premier League Clubs across the UK.

Every CFO or HR Director received a clever, customised football shirt that played on the benefit of having activpayroll on their team. We didn’t stop there. To cut through and drive leads, we created personalised QR codes linked to tailored landing pages featuring team stars and their pre-season match locations. Optimised copy highlighted the brand’s expertise and nudged engagement. The results? 100% click-through rate.