activpayroll: Improving ROI by 45%
Crafting a new global brand
activpayroll needed a brand overhaul to transform it into a global market leader in a category experiencing a tide of aggressive competitor activity. Through global in-person and virtual Co-Create by SHARP workshops with stakeholders, customers and in-country partners, ‘We Partner to Navigate Global Complexity’ emerged as their new proposition. We then created their powerful, new tagline and brand promise, ‘We’ve Got You’. A fresh logo and visual identity featuring the ownable ‘activ-line’ captured the momentum they bring to their customers’ businesses.
2 million customers and counting
The new brand was exploded across all collateral, events, internal branding, paid, earned and owned media. A dynamic website featuring flowing pathways between sections, and the new activBlue and activMint colour palette delivered a behaviour-changing digital experience on a vital platform that helps process over 2 million payslips annually across more than 150 countries. Working shoulder to shoulder with their sales team, we also helped map out the sales journey to aid conversion. Now activpayroll has a brand that will grow with them as they expand into new markets and acquire new businesses along the way.
45% improved ROI
Global offering strengthened
Powerful rebrand expanded them into new markets
“SHARP are always my first choice as an agency partner. They intuitively understand what’s needed and deliver work that works.”
Grace Cowan, Head of Global Marketing
Bold creative. Impactful ideas.
Whatever we create, you can be confident that it’s built firstly on strategy developed by our specialists. The team then uses their experience and expertise to ensure the ideas activate the impact you need.