BWH Hotels enjoys a huge success following The SHARP Agency’s spring tactical campaign!

Created by The SHARP Agency, the spring campaign for BWH Hotels GB has delivered standout results! This was our second tactical push of the year, following the huge success of January’s ‘2 nights for the price of 1’ offer, which achieved £1m of sales in four days. This new campaign saw revenue climb by 14.7% compared to the same period in 2024, reaching £718k overall. A remarkable 74% of that came from first-time visitors to the website – proof that the campaign cut through the noise of a crowded market.

Focussing on the attractive promotion ‘30% off spring stays’, a campaign was crafted to generate immediate interest and encourage customers to reserve a short getaway. The SHARP Agency’s deep understanding of consumer behaviour was instrumental in targeting those seeking a post-winter pick-me-up, and our strategy was fundamental in sourcing the human insight around springing into a saving you deserve.

A digital-led approach was used, deploying website banners, animated GIF-led emails and multiple video formats for use on social and YouTube. Our message ‘Save 30% on your next spring hotel escape’ resonated with the target audience, as it offered off-peak travel opportunities before the summer rush. Beyond attracting attention, it drove real action, with conversion rates jumping by 60% during the promotional period. For BWH Hotels GB, part of the global BWH Hotels group, it’s another confident step forward and a great example of the benefits of partnering with The SHARP Agency!

£324K

revenue came from the 30% off rate plan. 14.7% increase compared to last year

1.8K

bookings, resulting in 3.4k nights booked

74%

of revenue was generated by new users, visiting Bestwestern.co.uk for the first time

38%

increase in the conversion rate for new users during the promotional period

The BWH Hotels promotion highlighted here is part of an annual promotional strategy of campaigns developed by The SHARP Agency. There are multiple campaigns throughout the year at key tactical periods.

The objective of these is to increase immediate bookings and aid building brand recognition. We take learnings from each campaign to build on the success for the proceeding one.

This is a very cost-effective way to drive sales, and we would love to meet with you and explore how we could do something similar for your brand. As you can see opposite, the results speak for themselves.

We have years of experience working with travel and leisure brands and currently also produce work for Inntravel, Great Rail Journeys and the Royal Horticultural Society.

If you would like to chat, please email me at richard@thesharpagency.co.uk and we can quickly work together to create your promotional strategy so you too can drive immediate sales.

SHARP are a BCorp creative consultancy driving change with a standout strategic approach.
We work with uncompromising leaders to build a better world.

At SHARP, we don’t force a choice between brand building or performance marketing, we’ve proved there’s a better way.
Our unique approach combines strategic brand thinking with measurable marketing activities, creating sustainable growth.

Through the power of Co-Create by SHARP, we deliver exceptional brand performance by uniting critical thinking and creative excellence.