Adlington

Life without compromise

A rebrand that brings to life Adlington’s unique difference, transforming later life at any point in your retirement – and flourish – to live your best life.

Audience insight:

‘No-one wants to get old – but it’s inevitable.’

Few of us want to leave the homes we love, but soon we may struggle (stairs, garden upkeep etc). Our families want the best for us, we want to be close to them but also for them to know we’re getting the best out of our lives and have the support we need as we get a little older. ‘Life goes downhill after 80’ simply isn’t true.

How we freed the good:

Our vision was to create a brand that empowers our older generation to live a long, happy and healthy life – and embraces the independent, community spirit Adlington Retirement Living offers. Life without compromise.