CrowdCharge: Accelerating net zero for all
Standing for something different in the overcrowded EV space
Their AI-driven platform tackles the challenges of EV adoption by optimising charging, reducing grid stress, and switching seamlessly to the best energy tariffs. To accelerate their mission and connect with energy leaders, car manufacturers, and consumers, CrowdCharge needed a bold brand to drive change.
A brand to power change
We worked with CrowdCharge to create a brand that inspires action and places humanity at its heart. The symbolic logo—the ‘O’ and inverted ‘A’—signifies “net zero for all” while the emotive strapline, Powered by Humanity, reflects the potential of collective progress. Imagery filled with natural light and warmth conveys human connection, optimism, and a shared vision of a brighter future. Paired with electric colours and bold headlines, the brand radiates hope and a commitment to sustainability.
By uniting people and businesses under this powerful identity, CrowdCharge sparks a new energy era—where vehicles are powered by sunshine, not fossil fuels, and a low-carbon future becomes a reality for everyone.
Bold new logo affirming ‘net zero for all’
Extensive brand toolkit
Bold creative. Impactful ideas.
Whatever we create, you can be confident that it’s built firstly on strategy developed by our specialists. The team then uses their experience and expertise to ensure the ideas activate the impact you need.