OVO Energy: Boosting acquisition by 15%
Bringing positive energy to the people
OVO Energy needed to attract new customers and solidify its position as the leading provider of 100% renewable electricity. After an initial Co-Create by SHARP workshop to understand the audience’s mindset, motivations and challenges, we developed a tactical DR campaign – based on the brand concept – to position OVO Energy as the ‘Better Alternative’.
Ground-breaking digital takeover
We helped create a ground-breaking animated homepage takeover on The Telegraph website that leveraged President Trump’s announcement that Climate Change was a hoax by talking about OVO’s 100% renewable tariff. The disruptive campaign was supported with DM packs to existing customers that got people talking. The attention-grabbing campaign boosted traffic to the website and customer enquiries while reaffirming OVO Energy as the leader in renewable power.
15% acquisition growth
Challenger brand building
Innovative advertising formats
“The team at SHARP produced powerful and striking digital ads for our recent campaign. They came up with lots of strong concepts which resulted in some really good work in spite of a difficult (and moving) brief – our takeover on The Telegraph a particular highlight. Most importantly, as ever, they were a pleasure to work with.”
Peter Lawrence, Senior Online Marketing Manager
Bold creative. Impactful ideas.
Whatever we create, you can be confident that it’s built firstly on strategy developed by our specialists. The team then uses their experience and expertise to ensure the ideas activate the impact you need.