Our mission as a B Corp is to partner with visionary leaders committed to driving positive change in the world.
Through our co-create centered strategies, we help transform the success of their organisations. The outcome is that they attract more valuable consumers, and we shift spend and market share to more conscious brands.
We’re a team of highly-skilled professionals, who will integrate seamlessly with your brand. As firm believers in the power of collaboration, we understand that through the wisdom of many minds, limitless possibilities arise.
Meet the partners and senior team
Richard Sharp
Co-founder & Creative Director
Richard has over 20 years experience creating and building brands in some of the UK’s top creative agencies, including Jaywing, Tequila and as Executive Creative Director at TBWA\Manchester.
With a belief in the power of ideas – how they can travel, how they can instigate change, how they are at the heart of every successful brand – Richard gets stuck into sourcing the very best ideas, transforming customer insights and collaboration into impactful creative results.
Mandi Taylor
Co-founder & Strategy Director
After a successful tenure at Ogilvy & Mather, Mandi arrived in London from Cape Town with huge ambitions, making her way from Account Director at Proximity London, to Managing Partner at RAPP Edinburgh.
Focusing on insightful strategy and expert planning, Mandi helps brands flourish by bringing them closer to their customers to form valuable human connections and strong relationships. This unlocks the potential for powerful marketing.
Darlene Sharp
Co-founder & Design Director
An award-winning creative, Darlene has been integral in shaping much-loved household brands. From evolving the First Direct brand, to developing Hilton Hotels and countless others across all sectors, her appetite for powerful ideas drives her work.
She is pro-active in collaborating with brand customers, employees and stakeholders to produce creative solutions that resonate, engage and have real impact. It is a passion that has compelled her work from more than 20 years.
Kathryn Colwell
Client Services Director
With first hand experience navigating client-side challenges and the fast-paced life of agencies, Kat brings an empathetic and strategic perspective to her relationships with clients at SHARP. Her experience working client-side at Tommee Tippee allows her to understand the pressures and challenges facing clients so she can build relationships founded in trust and collaboration.
Working with her brilliant Account Management team she is committed to becoming an extension of the client's teams: proactive, solution focused, delivering on time and within budget. Clients gain a partner who is dedicated to them and their brands long-term success.
Lynsey Lazenby
Senior Account Director
Lynsey is a seasoned client services professional with over 20 years of agency experience in Yorkshire. Having held senior roles at respected agencies such as CreativeRace and Jaywing, she has built a reputation for her strategic thinking, commercial acumen and deep understanding of client needs.
Her career spans an impressive range of B2B and B2C sectors—including leisure and tourism, fitness, retail, security, construction, food & beverage and pharmaceuticals. At the heart of Lynsey’s approach is a commitment to strong, collaborative relationships.
Grace McMahon
Head of Copy
Grace has spent the last 14 years helping global and local brands define their purpose and connect with audiences through authentic insights and brand experiences. Working predominantly in the FMCG and luxury alcohol space as a Strategist in South Africa before moving back to the UK four years ago and joining SHARP, Grace brilliantly merges creative and strategic thinking to develop creative work that works.
As a Trustee at IASK and an active advocate for human rights, Grace wants to create a better world and believes marketing is a powerful tool for change.
The SHARP values
Curiosity
Inquisitive minds move us forward, turning what ifs into what’s next. Building from understanding. Reframing the question to discover the answer.
Ownership
We invest ourselves in every challenge, every project, every relationship. The deeper the connection, the bigger the difference we can make.
Courage
The unknown is not to be feared but to be explored. Pioneering new ways of working and discovering new ways of communicating.
Kindness
We let our minds empower us, but our hearts guide us. Because we believe people have value. Doing what is right is what keeps us human.