BWH Hotels GB achieve record-breaking sales with

“Jan Pay Day” tactical Campaign.

BWH Hotels GB, part of the global BWH Hotels group, has announced the remarkable success of its “Jan Pay Day” tactical campaign, its BEST SALE EVER. The campaign, created by The SHARP Agency, generated an increase of 32% compared to the previous year’s sale of the same period. 79% of revenue came from new bookers, and conversion rates were increased by 60% during the promotional period.

The campaign centered around a compelling “2 nights for the price of 1” offer, strategically designed to create urgency and entice customers to book a short getaway. The SHARP Agency’s deep understanding of consumer behaviour was instrumental in targeting those seeking a post-winter pick-me-up.

“The Sharp Agency’s creativity and performance-driven thinking played a huge part in the campaign’s success,” said Stephanie Rooke, Marketing Manager at BWH Hotels. “It drove almost £1million of revenue in just four days, which is a record for us! The creative looked fantastic and helped us achieve amazing results.”

A digital-led approach was used, deploying website banners, animated GIF-led emails, and multiple video formats for use on social media and YouTube. Their creative messaging, “You deserve to escape the ordinary and get twice the stay,” effectively resonated with the target audience, highlighting the opportunity for a well-deserved escape after the post-Christmas period.

“We are incredibly proud of the results achieved” said Kat Colwell, Client Services Director. “This campaign exemplifies our agency’s commitment to creating effective brand performance solutions that drive tangible results for our clients.”

79%

of revenue was generated by new users, visiting bestwestern.co.uk for the first time

32%

increase compared to the Jan 32% Payday Sale in 2024 (£734k)

£1M

revenue driven in just 4 days. A record!

60%

increase in the conversion of new users during the promotional period

The BWH Hotels promotion highlighted here is part of an annual promotional strategy of campaigns we create for them.
Multiple campaigns are conducted throughout the year at key tactical periods.

The objectives of these are to increase immediate bookings and aid in building brand recognition.
We learn from each campaign to build on the success of the preceding one.

This is a very cost-effective way to drive sales, and we would love to meet with you to explore how we could do something similar for your brand. As you can see, the results speak for themselves.

We have years of experience working with travel and leisure brands and have produced work for Inntravel, Great Rail Journeys, and the Royal Horticultural Society.

If you would like to chat, please email me at richard@thesharpagency.co.uk.
We can quickly create your promotional strategy so you can drive immediate sales.

SHARP are a BCorp creative consultancy driving change with a standout strategic approach.
We work with uncompromising leaders to build a better world.

At SHARP, we don’t force a choice between brand building or performance marketing, we’ve proved there’s a better way.
Our unique approach combines strategic brand thinking with measurable marketing activities, creating sustainable growth.

Through the power of Co-Create by SHARP, we deliver exceptional brand performance by uniting critical thinking and creative excellence.