ZERON: Creating a new market leader
Sparking a brand revolution
As the UK’s original Voltage Optimisation (VO) manufacturer, GW Energy had spent 30 years at the forefront of energy-saving technology, with their solutions trusted by global brands, including Kellogg’s, IKEA and Amazon. Through intensive Co-Create by SHARP workshops with key stakeholders, we uncovered a crucial insight: the business needed more than just a new name – it needed a brand identity that would position them as leaders in the net-zero revolution. The name Zeron emerged as a powerful embodiment of their mission, with the distinctive zero icon symbolising their ultimate goal.
A bold new brand with big ambition
Working closely with the Zeron team, we developed a comprehensive brand strategy that transformed complex technical solutions into clear, compelling messages. The new identity included powerful headlines that cut through the noise: “Lower Voltage. Lower Carbon” and “The Revolution Will Be Optimised”, anchored by the empowering brand promise “More Power to the Planet”. The refreshed visual identity, featuring a vibrant natural colour palette and distinctive typography, positioned Zeron as a forward-thinking leader in sustainable energy solutions, helping businesses across the UK move one step closer to net zero.
Net-zero revolution brand positioning
Clarified complex technical solutions
Bold creative. Impactful ideas.
Whatever we create, you can be confident that it’s built firstly on strategy developed by our specialists. The team then uses their experience and expertise to ensure the ideas activate the impact you need.