Clash of Kings
Fight like a King
Create brand awareness and launch of strategy game app in the battle for downloads and awareness.
War was coming. A battle to cut through the noise and launch an unknown strategy game app into the fray and crown it champion. To make Clash of Kings a huge success, we knew we’d have to bring the fight straight to the consumer. The campaign needed to battle for their engagement and completely dominate the space it was experienced. It was time to lock and load.
SHARP’s creative took over Oxford Circus underground so that commuters stepped into the game and were completely immersed in the world of Clash of Kings. This was achieved with a 360° tunnel wrap, animated digital screens, mega escalator panels and a full cross-track presence. And the outcome? Victory!
From a creative agency just outside Leeds, Yorkshire…
…to the centre of London, Oxford Circus Underground
Top creative makes for marketing that achieves customer engagement
Our best designs cut through the commuter noise
The battle was won with the best brand strategy…
…And top creative agency thinking
To win the day and make us an award-winning ad agency
