OVO Energy
Power your life differently
Driving greener acquisition through digital and DM.
OVO Energy have repositioned to stand for something distinctive – Positive Energy – and challenged the nation to power their lives differently by using renewable energy.
Making the bold move to establish themselves as a ‘better alternative’, OVO now offer 100% renewable electricity. Our task was to drive conversions through a DM and digital strategy that incorporated the brand message: ‘Renewable is Unstoppable’.
We designed an impactful suite of DM assets that drove acquisition on two fronts: price-led and renewable messaging. While our digital activity centred on tactical placements and homepage takeovers to motivate change. Our takeover of The Telegraph combined real life compelling headlines about climate change with our campaign messaging that resulted in an increase of 15% in green tariff uptakes.
Results
15%
Acquisitional uplift in green tariffs