It’s not too late to join TikTok!
TikTok has become one of the world’s most used social media platforms, with over 1 billion active users per month. Audiences can engage with short-form videos up to 3 minutes long, making it unique from other social channels such as Instagram, LinkedIn and Facebook who primarily share text and image related content.
With the wide variety of functions available within the app, such as duet, stitch and green screen, it means that user-generated content can increase and gives your audience the chance to engage more with your content!
From pasta recipes to news, TikTok gives you creative freedom to share pretty much anything you want, all whilst using trending sounds to boost that engagement just a little more…
So, looking to join? First, you’ll need to develop a killer strategy to help you crack TikTok.
- Get familiar with the app – Like all social media channels, it’s important to familiarise yourself with the nitty gritty. Check out how to add sounds, effects, text as well as seeing what’s currently trending!
- Define your target audience – TikTok is most popular with Gen Z’s – but this doesn’t mean that larger demographics don’t use the app. Once you’ve defined your audience, research what content they’re interested in.
- Define your goals – What are your main goals? Do you want to build brand awareness? Drive more traffic to your website?
- Do a TikTok competitor audit – Which of your competitors are active on TikTok? What are they posting? How can your business be different and stand out?
- Put a content plan together – Create around 3 content pillars and focus your content on each pillar. Remember to always provide value and let your brand’s personality shine through.
- Keep up with the trends – One of the most important steps to take! TikTok trends are always changing. Keep up to date with what sounds people are using and what the current trends are. Tailor them to your business.
- Finally, be consistent and have fun – It doesn’t look like the growth of TikTok is slowing down anytime soon, make sure you stay consistent with your posting and express your creativity!
Check out Hootsuite’s blog on cracking TikTok for business: