Trinity Walk summer

Wakey up your summer

SHARP collaborated with Trinity Walk - Wakefield's number one shopping destination – to bring emojis into the shopping experience, to make Trinity Walk a shopping destination that made customers feel positive and excited. We developed six key emojis that became rooftop installations, which would also define subsequent seasonal campaigns for the entire year under the hashtag #GetThatWakeyFeeling.

For their summer campaign, our brief was to increase attendance and drive engagement against strong local competition from Leeds. Our idea was "Wakey Up Your Summer" – with our emojis being a core ingredient in our creative, emphasising the fun and positivity. OOH, bus liners and digital banners targeted female shoppers, while a door drop was aimed at young families, focusing on a calendar of fun-filled events to drive footfall.

To increase engagement on social, we collaborated with Trinity Walk to produce a suite of boomerang videos with oodles of cheeky fun and sassy attitude that would appeal to a younger shopping audience. Totes emosh...

 

Emoji installations bring the brand campaign to life, engaging shoppers

Emoji installations bring the brand campaign to life, engaging shoppers

Campaign strategy included out of home and bus liner ads around the local area

Campaign strategy included out of home and bus liner ads around the local area

Door drops helped achieve brand response with local families

Door drops helped achieve brand response with local families
door drops 2

Digital marketing campaign included a suite of banners targeted the Leeds and Wakefield area

Digital marketing campaign included a suite of banners targeted the Leeds and Wakefield area

Integrated campaign 

Driving engagement and footfall 

Raising brand awareness

"I needed a campaign that would appeal to a wide audience and achieve great results. Sharp more than delivered - with a campaign that perfectly depicted the fun summer vibe and fantastic shopping experience at Trinity Walk.

Lucy Grice, Marketing & Retail Manager