The UK went into lockdown on 23 March 2020. Marketing plans became irrelevant overnight. Ad campaigns were pulled as they no longer fitted with the new reality. Brands went from business as usual to survival mode – putting all their energy into protecting their people, their customers, and their bottom lines.
Looking forward to recovery, brands must carefully consider how they navigate the new normal.
As a brand, how do you respond to the crisis and come out the other side? To answer that, we asked marketing professionals their views on the marketing landscape during and post Covid-19. Crucially, we wanted to understand their opinions on what recovery looks like: the how, when and what of bouncing back.
Is your brand ready? Request our free white paper to discover what your peers are thinking, and inform your bounceback planning.