CORGI HOMEPLAN

You Deserve Better

Selling boiler cover was a challenge for CORGI HomePlan. Especially when our research found that a whopping 60% of homeowners thought that you can’t go wrong with the market leader for boiler insurance (British Gas). We had to prove them wrong.

CORGI’s brand heritage stood for something – trust and confidence. And when you compare CORGI HomePlan’s credentials next to the market leader, it’s a no-brainer. The service is better rated and less expensive. We just needed to make competitors’ customers aware of this.

 

Our solution was to use the power of the customer voice to back up our promise that ‘You deserve better boiler cover’. Our attitude was bold, not arrogant. The creative had cut-through. We focused on the market leader in a DR campaign that compared Trustpilot ratings. Why should 4m+ customers pay over the odds for ‘bad’ 2.4/10 rated service?

 

Despite a milder than expected winter supressing typical demand, the result of our campaign surpassed all expectations and was a DMA Award finalist.

 

 

Bold messaging and creative coupled with the customer voice raised brand awareness.

Bold messaging and creative coupled with the customer voice raised brand awareness.

The message and comparison make a compelling case for CORGI vs British Gas, in a targeted brand response campaign.

The message and comparison make a compelling case for CORGI vs British Gas, in a targeted brand response campaign.

An attractive brand offer was used to drive costumers to switch, as well as driving new acquisitions.

An attractive brand offer was used to drive costumers to switch, as well as driving new acquisitions.

Targeted ads increased site visitors and raised awareness of CORGI HomePlan’s great value boiler cover and unbeatable service.

Targeted ads increased site visitors and raised awareness of CORGI HomePlan’s great value boiler cover and unbeatable service.

38%

REDUCTION IN CPA

50% 

ABOVE SALES TARGET