CORGI HomePlan
You deserve better boiler cover
A direct response campaign that challenged the market leader’s ‘BAD’ service head on.
An unseasonably mild winter. Bottomless competitor marketing budgets. Low brand awareness. No wonder selling boiler cover was a challenge for CORGI HomePlan.
But they had something unique: CORGI Confidence. It’s rooted in their heritage. They are THE heating experts. Trust is built into the brand and their top rated Trustpilot score – consistently above 9/10 (higher than John Lewis’) – reflects this.
So, we turned the spotlight on the competition. British Gas’ 4m+ HomeCare customers were paying over the odds for ‘Bad’ 2.3/10 rated service. We shouted YOU DESERVE BETTER BOILER COVER from the rooftops and offered a welcome 15% online discount to encourage switching and appeal to first time boiler cover customers.
Job done.
Bold messaging and creative coupled with the customer voice raised brand awareness.
The message and comparison make a compelling case for CORGI vs British Gas, in a targeted brand response campaign.
An attractive brand offer was used to drive costumers to switch, as well as driving new acquisitions.
Targeted ads increased site visitors and raised awareness of CORGI HomePlan’s great value boiler cover and unbeatable service.
18000
Customers acquired
44%
Increase in predicted lifetime value
38%
Reduction in CPA
“Sharp isn’t a traditional agency driven by business needs. Their uniqueness of an integrated relationship, strategic thinking, segmentation and consumer/customer advocacy meant we were able to deliver brand and marketing campaigns that achieved over targets (constantly!). Not only did we see a sales increase, but an increase in LTV, reduction of CAC, an increased customer basket price and increased share in market. Their team is built of curious creative minds and they never fail to deliver. I’m pleased to say Sharp is an agency relationship for life and I look forward to working with them further.”
Grace Cowan – CORGI