Best Western Christmas

Feel like a kid again

Best Western Hotels challenged SHARP to create a massively engaging piece of festive social content in time for Christmas, to increase awareness of Best Western’s core offering of unique stays, bursting with flair and personality.

With only a month to make a Christmas wish come true, SHARP created a concept based on insights of the most shared content on social, and crafted a Christmas video idea starring kid goats – whose natural excitement and sense of play would mirror Best Western’s brand offering of stays that make guests feel like kids again.

A suite of social videos were created, including teaser content to build anticipation, an Instagram stories version and a full hero film, released to huge online response – attracting nearly 2 million views and becoming shortlisted for two MPA awards. The winners will be announced soon – watch this space!

Content marketing that drives brand response – our viral video was insight-based to maximise engagement

Content marketing that drives brand response – our viral video was insight-based to maximise engagement

There was a whole lot of love for our goats on social...

There was a whole lot of love for our goats on social...

Over 10 million impressions

Over 1.8 million views

Over 20k engagements

It’s obviously very difficult to get noticed at Christmas time but this campaign has surpassed all of our expectations.  We loved working with SHARP on this campaign; the creative idea was a stroke of genius and the delivery of the project was meticulous.”

Jim Muir, Head of Marketing, Best Western Hotels UK