After the success of last year's Christmas film featuring goats, our challenge from CEO, Rob, was to be even more surprising, and smash the previous results. The chosen idea was based around the story of the nativity donkey after Mary and Joseph have been dropped off at the stable.
Our filming day was fun and challenging, made more challenging by the fact that Channel 4 were filming Best Western for the documentary A Very British Hotel Chain, and in turn were filming us filming our Donkey film. No pressure!
We smashed it with the finished film. It had:
1.9 million views and 10,000 engagements
Best Western asked us to develop an online film to promote their free breakfast offer. They had a limited budget, but no way were we going to let that restrict our creativity.
We wanted the idea to have standout, be entertaining, yet still communicate simply and clearly what the offer was. The idea was Breakfast Made FREE.
It essentially featured the Best Western Marketing Team dressed up as individual breakfast items running free in the Yorkshire Dales at sunrise.
The results were excellent. The film had:
1.8 million views, 5.2 million impressions, and delivered over 8000 bookings.
Best Western Hotels challenged SHARP to create a massively engaging piece of festive social content in time for Christmas, to increase awareness of Best Western’s core offering of unique stays, bursting with flair and personality.
With only a month to make a Christmas wish come true, SHARP created a concept based on insights of the most shared content on social, and crafted a Christmas video idea starring kid goats – whose natural excitement and sense of play would mirror Best Western’s brand offering of stays that make guests feel like kids again.
A suite of social videos were created, including teaser content to build anticipation, an Instagram stories version and a full hero film, released to huge online response.
Within three days the videos had clocked nearly 240,000 views between them, over a thousand shares and comments that goat everyone’s attention: “I will definitely be staying at one of their hotels when I travel. Best Christmas advert by miles and miles.”
Over 10 million impressions
Over 1.8 million views
Over 20k engagements
“It’s obviously very difficult to get noticed at Christmas time but this campaign has surpassed all of our expectations. We loved working with SHARP on this campaign; the creative idea was a stroke of genius and the delivery of the project was meticulous.”
Jim Muir, Head of Marketing, Best Western Hotels UK