We are delighted to be the Gold Winners at The Drum Out Of Home Awards.

Our campaign for Chinese Games Giant Elex saw a complete Oxford Street Underground takeover for their Game ‘Clash of Kings’.

Our creative solution was a big impact campaign –unmissable – putting real people into the game situation to stimulate interest in the brand. The gameplay is about ordinary people becoming powerful kings, so our call to action drives audiences to social media #FightLikeAKing and encourages downloads from the app store. Our fantastic partners were the superb Talon Outdoor, and the awesome Specialist Works.

The results were impressive. We saw a brand awareness increase of 25%. Downloads increased by over 300%. And results were five times better than the industry average for a OHH campaign.

Our client Qianya Liu said the following. “The SHARP Agency was a great partner for Elex, their amazing creativity and passion brought our award-winning campaign to life. Definitely a 5-star rated and top of our recommended agency list.”



Richard Sharp - The SHARP agency

Richard Sharp

Creative Partner