Are you sitting comfortably? We’re on the countdown to the 2016 UCI Track Cycling World Championships in London. We created the event branding for British Cycling and are excited to see it in action.

From 2nd to 6th March, 19 world titles will be won ­– along with the chance to compete in Rio’s Olympics sporting a coveted rainbow jersey.

Over 50,000 cycling fans will be bursting through Lee Valley VeloPark’s doors. The roof will be raised. And the world will be watching. We’re thrilled they’ll all be seeing our event branding for British Cycling. You can’t miss it.


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The dynamic photography and emotive headlines are everywhere, designed to create a huge buzz and ensure everyone feels the rush – from the walk up to the velodrome and throughout this prestigious event.


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Record ticket sales

In the build up to the Championships, we helped drive over 50,000 ticket sales, making this UCI’s most successful event in the modern era.

And a bigger crowd means louder cheers as the fastest athletes on earth zoom by; including Mark Cavendish, Laura Trott, Sir Bradley Wiggins and Huddersfield’s own Ed Clancy.

If you weren’t quick enough to get a trackside seat, tune into BBC2 for live coverage throughout.

Go Team SHARP and Team GB!


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Richard Sharp - The SHARP agency


Creative Partner