From textspeak to SEO, the way we type has hugely influenced the way we write (on and offline). Now with voice searching being a top tech prediction for marketing in 2018, the way we talk is going to change everything.

Alexa, help!

Echo Dot was Amazon’s festive bestseller across all categories. The Alexa app took the no.1 app store spot on 25th and 26th Dec. From out-loud grocery shopping lists to voice controlled heating, lighting and home security, the connected home truly arrived this Christmas.

A few stats

We’re becoming less embarrassed about chatting to smart devices to shop, search or seek out new cat videos – 5/6 of us are happy to do it, leaving the shyer 16% to overcome their objections. If the latest voice assistant stats are anything to go by, this won’t take long:

  • Voice assistant sales in Q4 2017 doubled from 2016
  • 50% of people who have a voice assistant use it daily
  • 22% of consumers shop using voice commands
  • 79% of all voice assistant sales in 2017 took place in Q4 

Although just one of many voice agents, Alexa is doing her best to ensure verbal commands become as natural as Googling. And that means voice searches are actively rising, more than when hands-free Siri first stepped in.

Transforming searches

But searching with our speech is a very different animal to searching with typed words. Conversational styles will trump keywords – the way we speak being as important as what we say.

Marketers and brands have already responded by transforming their online presence and content to suit this new trend. And to make your brand more voice-search friendly, why not check out our tips on how to do so.

What’s most interesting of all is that brands and their creative agencies will begin to learn what speech – words, phrases, expressions – allows their sites, products and content to be accessed more readily than others. And that can lead to exciting transformations in marketing.


Jo Richards

Jo Richards

Senior Copywriter