Friday saw us hold our first ever BREAKFAST SERIAL event at Leaf in Manchester. It was a great morning of knowledge sharing, excellent breakfast and networking with Manchester’s leading marketing professionals. Couldn’t make it? Here’s what you missed…

 

The topic (and, yes, coming from an Agency) was:

 

Consumer Ideas VS Your Agency's  

 

The consumer economy has undergone a revolution – we have moved from a passive to a participant consumer economy. Marketing and businesses need to follow suit or risk being left behind on this tidal wave of change.

 

The old model of agencies in ivory towers is no longer viable – customers want to be involved in the ideas process, they want to give their feedback and they want their voices not only heard, but listened to.

 

Research and insight are effective, but are no longer enough to secure impactful, game-changing results. Not when consumer trust in advertising is at an all-time low.

 

Co-creation brings the consumer directly into the ideas generation process and the results are transformative – just take a look at the stats here.

 

In co-creation, authentic, unfiltered and resonating ideas straight from the heart of your audience become the blueprint of a strategy or idea for an agency to develop into transformative marketing.

 

SHARP has been co-creating brand and campaign ideas with consumers and stakeholder audiences for over 10 years – but we didn’t want attendees of our seminar to just take our word for it. We brought together 3 expert guest speakers to discuss their experiences of co-creation, and how it has been pivotal to the future ambitions of their brands and campaigns. 

 

John Greaves shared how co-creation was critical to HomeServe's journey to become a brand-led business across its global platform.

John Greaves shared how co-creation was critical to HomeServe's journey to become a brand-led business across its global platform.

Shona Jameson shared how co-creation has triggered transformation of Cotton Traders brand from the inside out.

Shona Jameson shared how co-creation has triggered transformation of Cotton Traders brand from the inside out.

Jason Sharpe shared how collaboration has shaped everything – right through to disrupting the energy market away from the big companies and into the hands of consumers.

Jason  Sharpe shared how collaboration has shaped everything – right through to disrupting the energy market away from the big companies and into the hands of consumers.

5 Principles of Co-create

5 Principles of Co-create

This was an eye-opening morning with brilliant energy in the room. At SHARP, co-creation is in our blood and we’re passionate to demonstrate how uniquely transformative it is to brands and businesses – so much so that we are already planning our next seminar.

 

If you’d like to register your interest to hear about upcoming BREAKFAST SERIAL events like this then simply email vickie@thesharpagency.co.uk


Vickie Button

Vickie Button

Strategy & New Business Manager