Oasys

Your ideas brought to life

A spark of inspiration for the software house of the future.

SHARP created a fresh new brand identity to help Oasys position their dynamic, forward thinking engineering solutions as a software house in its own right, independently of parent company Arup.

From a Co-Create by SHARP workshop with key stakeholders, industry specialists and customers, a powerful new brand promise emerged – ‘Your ideas brought to life.’ It was the spark that ignited the fire.

The brand promise was an immediate hit and became the brand’s strapline, underpinning every touch point. Complementary brand assets were created featuring our dynamic ‘spark of inspiration,’ which lit a trail across all communications and represented the brand’s fundamental essence of creativity.

Co-creation helped us design the new look and feel, as well as the ‘dynamic spark’ brand identity

Collaborative branding can best traditional thinking because it involves key stakeholders…

…to co-create designs that achieve results

Co-Create Driven

Identity Creation

Brand Development