Against a backdrop of NHS staffing efficiencies and tight budgets, we developed a powerful strategy to recruit 5,000 nurses and midwives for the Leadership Academy’s Frontline programme.
Our ‘Because you care’ campaign reminded nurses and midwives of the moment they felt ‘the calling’ to spend time with people at their most vulnerable – to be the hand they reached out to hold – and to want to make a difference to people’s lives. We focused the idea on the nurse’s viewpoint – their unique connections with patients and the positive effect it can have.
An important and emotive campaign we felt very strongly about – making us over the moon when we’d learned we’d smashed their recruitment target.
Pass It On handout encouraging employees to apply to the programme
NHS Confederation Conference
"Working with SHARP on a day to day basis is an incredibly smooth process. I always feel assured and confident of what’s happening."
Helen Stevens, Head of Communications, NHS Leadership Academy