The Co-Creation blueprint
The key to successful Co-Creations is identifying and engaging the right audience for the task.
Our project plan will outline core audiences and stakeholders to engage in the process, and select the right creative tools and exercises to answer the brief. This is our project blueprint.
Co-Creating ‘idea seeds’ with consumers
This is where we get creative with our consumers and stakeholders. Our methodology uniquely works to activate the two sides of the brain to reveal deeper insights and a flow of ideas. To give you a flavour of this:
LEFT side – logic
We draw out rational responses using word associations, maps and real experiences.
RIGHT side – feelings
We seek out emotional responses to inspire the imagination and creative thinking to tackle the challenge. Through democratic voting we constantly filter the early ideas that resonate most with the audience.
The most powerful concepts resulting from the Co-Creations (though embryonic) are taken into the agency for full concept development.
We draw on our many years of communications experience across brand, response, design and relationship building to do this. Ongoing Co-Creation and evaluation by the audience ensures that we fine-tune the details and stay true to the early ideas.
Our heritage in brand and direct response means we are truly interested in the business case – how many responses did the campaign deliver against target? What awareness shifts were made? What is the ROI?
We have been measuring the impact of our Co-Created campaigns – and the results are impressive.To find out more take a look at some of our Co-Create case studies in the work section.