Co-Create makes the difference

A selection of Co-Create sessions by Sharp

Co-Create in Action

If your company has always done things the same way, you’re always going to get the same results. So we recommend doing things differently, using a pioneering methodology called Co-Create by SHARP. What’s that, you say? It’s a more cost-effective way to build a meaningful marketing strategy: by directly involving your target audiences in the ideas and value creation stages. Relevant communications are guaranteed a better response. Result.

Unique Collaborations

Each Co-Create project is custom designed to work for each client in a different way. And that’s why they work so well. We just need to get to know you a little bit better, and your target audience, to tailor-make the perfect solution. Then, who knows what will come of it, as we start tapping into the minds of your stakeholders, partners and consumers. All the people that matter most.

The basic principles of Co-Creation

Principles of Co-Creation by The Sharp Agency

The key benefits for your company

Key benefits of Co-creation by The Sharp Agency

The Formula for Success

The Co-Creation Blueprint

The key to successful Co-Creations is identifying and engaging the right audience for the task.

Our project plan will outline core audiences and stakeholders to engage in the process, and select the right creative tools and exercises to answer the brief. This is our project blueprint.

Co-Creating ‘idea seeds’ with consumers

This is where we get creative with our consumers and stakeholders. Our methodology uniquely works to activate the two sides of the brain to reveal deeper insights and a flow of ideas. To give you a flavour of this:

LEFT side – logic

We draw out rational responses using word associations, maps and real experiences.

RIGHT side – feelings

We seek out emotional responses to inspire the imagination and creative thinking to tackle the challenge. Through democratic voting we constantly filter the early ideas that resonate most with the audience.

Creative Development

The most powerful concepts resulting from the Co-Creations (though embryonic) are taken into the agency for full concept development.

We draw on our many years of communications experience across brand, response, design and relationship building to do this. Ongoing Co-Creation and evaluation by the audience ensures that we fine-tune the details and stay true to the early ideas.

Co-Creation Impact

Our heritage in brand and direct response means we are truly interested in the business case – how many responses did the campaign deliver against target? What awareness shifts were made? What is the ROI?

We have been measuring the impact of our Co-Created campaigns – and the results are impressive.To find out more take a look at some of our Co-Create case studies in the work section.